Under the situation of Internet, bearing e-commerce is imperative

China's Internet and e-commerce are developing rapidly and playing an increasingly prominent role in the national economy. At this year's NPC and CPPCC sessions, Premier Li Keqiang proposed to "formulate an 'Internet Plus' action plan to promote the healthy development of e-commerce, industrial Internet and Internet finance."

At present, the annual turnover of civil goods e-commerce Taobao, Tmall and Jingdong is more than one trillion. From the technical point of view, e-commerce has been very mature. E-commerce is divided into B2B, B2C, C2C and other different modes. B2B and B2C are mainly suitable for civil goods e-commerce. For the bearing industry, it is suitable for B2B mode, because bearing transactions are mostly carried out between enterprises. According to different business models, B2B e-commerce can be divided into self-operated e-commerce and platform e-commerce. Self-operated e-commerce, such as Cogobuy, and platform e-commerce, such as Alibaba, have their own advantages and disadvantages.

Compared with civil goods e-commerce, the current domestic bearing e-commerce is still in the stage of e-commerce 1.0, just sending information and advertising. The profit model also stays in the stage of membership fee and advertising. The website has no payment function and can not conduct online transactions.

Why is the development of bearing e-commerce so slow? There are three main reasons: one is the particularity of bearing products, which is different from civilian goods, there are many product parameters, technical content is very high; Second, the particularity of the bearing industry, no industry experience, do not understand the bearing industry can not do, insiders do not want to change the status quo of the industry, dare not to do it; Third, the employees in the bearing industry generally have conservative ideas, are unwilling to accept new things and lack of innovation.

Wang Shaojun believes that the bearing e-commerce industry will take the line of vertical e-commerce industry, and it must be led by the bearing industry to integrate, and take the model of "bearing + Internet", rather than the model of "Internet + bearing".